Inside the Box

By David Epstein (author of Range)

• General Magic had too much creative freedom and too much money. (Bootstrapping Pebblely meant we didn’t have money to splash on marketing, which led me to try TikTok and drove much of the early traffic and customers.)
• Megan Smith: “Probably the most challenging part of the product was deciding what not to do. What to do, and what not to do.” (As I wrote in my Meimei essay about making software with AI)