Stay small
- Company of One by Paul Jarvis
So it doesn’t take some enormous amount of money. Nor do you have to be famous or well-connected or wildly successful.
It takes discipline.
The discipline to figure out what you actually want your life to look like.
The discipline to turn down cool, lucrative opportunities. =
The discipline to say no to the investors, the acquirers, the well-meaning people who have ideas for how you can really blow this thing up.
The discipline to not go past the mark you aimed for.
The discipline to not scale.